Soft Toy Drawing Competition for Children at IKEA Store Hyderabad - Nov 14 to 21 2018

What would your child's
imagination look like?



If you are an IKEA FAMILY member with children below 12 years of age, we invite your little ones to take part in the Soft Toy Drawing Competition 2018. Children from all over the world are taking part in this competition and 6 international lucky winners will see their drawings turned into real, limited edition soft toys - the SAGOSKATT range. These soft toys will be sold at the IKEA stores during autumn 2019.

This is an initiative by IKEA to support children's rights to play and develop and is a platfom that brings together children from around the world through the language of play.

IKEA globally will be donating the entire sale of the SAGOSKATT collection, the soft toys made from the drawing of winners, to contribute to IKEA Let's Play For Change campaign.


Let's play

All forms of play encourage physical and mental development. The Let's Play for Change initiative by the IKEA Foundation strongly supports a child's Right to Play and Develop. In collaboration with several NGOs, it creates safe spaces that encourage and allow underprivileged and vulnerable children to play.

The entire proceeds from the SAGOSKATT range goes towards furthering this cause. So every time you purchase a SAGOSKATT toy, you are helping children across the world, play and just be children.

When, Where and Who can participate in the soft toy drawing competition at IKEA Store Hyderabad

Come draw with us

Take the first step to turn your child's dream soft toy into reality.

Option 1: Draw at the store
  • Make a trip with your child to IKEA HITEC City store, Hyderabad and head to thestore restaurant.
  • Collect the drawing sheet from the submission counter.
  • Your child can draw at the restaurant and after they finish drawing, fill in your details, and sign the terms and conditions in the sheet.
  • Submit the drawing at the submission counter, collect your child's participation certificate, and go home with a happy kid!
Option 2: Draw at home
  • Download the drawing sheet here.
  • After your child has finished the drawing, fill up the details and sign the terms and conditions.
  • Make a trip with your child to IKEA HITEC City store, Hyderabad and head to the store restaurant.
  • Submit the drawing at the submission counter and sign the Terms and Conditions document.
  • Collect your child's participation certificate, and go home with a happy kid!

Submissions close on
Nov 21, 2018

While you wait, explore our:

Is your child the
next soft toy designer?

Your child could make it to the top 15 shortlist from India. Or become the national winner. Or an international winner with a soft toy that is sold world over. Or all of these could happen.


Here, take a look at how our little winners are going to be chosen.

Vote for your
favourite drawing

Step 1
Choose your favourite
drawing and click vote now
Step 2
Enter your mobile
number and OTP to vote
Step 3
Share the voting link with all your friends and get your favorite to win

Here’s what our
budding artists can win!

Have a lot of questions? We have attempted to answer most of them. Take a look:

1. What is the Soft Toy Drawing Competition?

The Soft Toy Drawing Competition is a global contest in which children between the ages 0-12 can participate. The children draw an original character from their imagination and 6 lucky international winners get their drawings turned into real soft toys. These soft toys will be sold as part of the SAGOSKATT range across IKEA stores around the world in autumn 2019.

2. Who can participate in the contest?

The competition is open to children of IKEA FAMILY members, ages 0-12 years. IKEA co-workers and their family cannot be part of this competition. If children of non-members want to participate, their parents can join IKEA FAMILY here.

3. Do I have to make a purchase to enter the contest?

No. However, you do have to be an IKEA FAMILY member to participate. To be a member, join IKEA FAMILY.

4. I have more than one child, can all my kids participate?

Yes, all your children can participate. However, a child can submit only one drawing.

5. I do not stay in Hyderabad, can my children participate?

Yes. However, to submit the drawing, you have to visit the IKEA HITEC City store in Hyderabad from Nov 14-21, 2018, and hand over the sheet at our submission counter at the store restaurant.

6. Can I enroll my friend’s children or my nephew/niece to the contest?

No. The children participating in the contest should be enrolled by their parents.

7. How to participate?

Your child can participate in 2 ways:

Option 1: Draw at IKEA HITEC City store, Hyderabad

  • Visit the store from Nov 14-21 between 12:00-21:00
  • Head to the store restaurant
  • Collect the drawing sheet at the submission counter
  • Fill up the fields in the sheet and sign the terms and conditions
  • Hand over the sheet to your child.
  • After your child has finished drawing, submit the drawing at the submission counter and collect the participation certificate.

Option 2: Draw at home

  • Download the drawing sheet from here.
  • Fill up all the fields in the drawing sheet and sign the terms and conditions
  • Hand over the sheet to your child.
  • After your child has finished drawing, visit IKEA HITEC City, Hyderabad from Nov 14-21 between 12:00-21:00.
  • Submit the drawing at the submission counter and collect the participation certificate

Please note: You cannot courier the drawings. All submissions should be at the store.

8. When can I submit the drawings?

You can submit your child’s drawing anytime from 12:00 on Nov 14, 2018 to 21:00 on Nov 21, 2018.

9. Where can I submit the drawings?

In IKEA HITEC City, Hyderabad at the submission counter in the store restaurant.

10. Can my child use our own drawing sheet?

No. All drawings have to be drawn on the sheet provided by IKEA. You can download the sheet here. or visit IKEA HITEC City, Hyderabad to collect one.

11. Does my child need to bring his/her own colors?

IKEA will provide the drawing sheet. You can bring colors, pencils and other stationery. You can also use the crayons available at the drawing area.

12. Can I take home the drawing?

No. All completed drawing sheets must be submitted.

13. After winning, can I take home the drawing?

No. Once submitted, the drawings cannot be taken back

14. How are the winners selected?

  • Top 15 national shortlists will be selected by an IKEA jury in India
  • The 15 drawings will be uploaded online and open for voting.
  • Online voting duration: Dec 5-15, 2018
  • The drawing with the maximum number of votes will be declared the national winner.
  • An international IKEA jury will select 6 global winners.

15. How is the national winner selected?

Through online voting. The 15 national shortlists are up for voting from Dec 5-15, 2018, and is open to everyone. Voting is limited to one vote per mobile number. The drawing with the maximum number of votes is declared the national winner.

16. Where can I vote to choose the national winner?

You can register your vote here.

17. When will the national winner be announced?

Dec 20, 2018 at the store and on the website.

18. When will the international winners be announced?

The 6 international winners will be announced early 2019.

19. How are the global winners selected?

Every country will submit their top 15 national shortlists. A jury will choose the 6 international winners from these shortlists.

20. Can international winners be from India?

Yes.

21. What is the criteria for shortlisting a drawing?

The drawings will be evaluated on creativity, originality, design feasibility and commerciality.

22. How do I know if my child has made it to the shortlist?

We will reach out to you on your registered mobile number and email.

23. What does my child win?

There are many exciting prizes to be won:

  • All children get a certificate of participation
  • Top 15 national shortlists will receive a goodie bag with IKEA merchandise
  • The national winner will receive a gift card worth Rs. 10,000 from IKEA and the soft toy drawing will be used in all IKEA FAMILY communications as an email mascot for 6 months
  • 6 international winners will get their drawings made into real soft toys. If the international winner is from India, they will get a gift card worth Rs. 15,000 from IKEA.

24. Can the gift card be exchanged for cash?

No. Here’s more information on IKEA gift cards

If you have any further questions, please call our customer care number: Call us: 1800 419 45 32

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